Theory of Disruptive Strategy Applied to

Salesforce went from non-existent in 1999 to market leader in 2012, leapfrogging giants of the industry. For 8 years running now, Salesforce is still the leader of the pack

source: Gartner SFA MQ 2003, 2012, 2020

21 years is a long time of sustained success in business. Salesforce has done a lot right! However, we know throughout history though, success can not be taken for granted and should always be viewed as temporary. I recently completed the Harvard Business School online course, Disruptive Strategy, and this article applies those theories of innovation to Salesforce as a company. Clayton Christensen is considered the father of “Disruptive Innovation“, first with his book “The Innovators Dilemma” in 1997, years before disruption became part of our everyday vernacular, and now immortalised in this Harvard course. What would Clayton Christensen’s theory of disruption and disruptive strategy recommend for a company in a dominant position such as Salesforce?